Dove Men Ultimate Gameday Changetable

Modern dads have more roles than, let’s say, their dads. Midnight feedings, paternity classes, diaper duty. Dove Men+Care wanted to reward them for their efforts.

We decided to create the very first branded change table.

ChangeTable-frst

The actual table went through a series of design changes due to the functionally constraints, but the concept never changed. We were making a change table with all the bells and whistles.

ChangeTable05-Concept

Here is it is in action:

ChangeTable-i

Top Closed:ChangeTable05-Closed

Top Open:ChangeTable05-Open-Elements

Measurements:ChangeTable05-Open-Rulers

Bottom:InsideBottom01

ONE SHOW INTERACTIVE - 2014 - TBD - Experiential Single
ADCC - 2013 - TBD - Promo Single
ADCC - 2013 - TBD - Media Innovation
APPLIED ARTS - 2013 - OOH Single
APPLIED ARTS - 2013 - Ad Promo Single
APPLIED ARTS INTERACTIVE - 2013 - Offline Digital

Role: Art Director
Agency: OgilvyOne


All content © Copyright 2015 by Sebastian Barrotta.