Dove Women Who Should Be Famous

Social media is rife with celebrities but holds few strong role models for girls. In this integrated campaign, Dove celebrated some amazing women most girls don’t hear about. A rally and a live-streamed gala event shifted the spotlight onto 5 extraordinary women: surgeon, environmental activist, mountaineer-chemist, freestyle artist and mathematician. Dove fans were then invited to nominate women they think should be famous.

Case Study:

Facebook - Pre Live Event

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Facebook - Live Event Stream

Facebook - Post Live Event

Role: Art Director
Agency: OgilvyOne

All content © Copyright 2015 by Sebastian Barrotta.