Social media is rife with celebrities but holds few strong role models for girls. In this integrated campaign, Dove celebrated some amazing women most girls don’t hear about. A rally and a live-streamed gala event shifted the spotlight onto 5 extraordinary women: surgeon, environmental activist, mountaineer-chemist, freestyle artist and mathematician. Dove fans were then invited to nominate women they think should be famous.
Case Study:
Facebook - Pre Live Event
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Facebook - Live Event Stream
Facebook - Post Live Event
Role: Art Director
Agency: OgilvyOne
